Your company will make better decisions if you give your executives an easier, faster, more reliable way to get all the latest information about your company, competitors and industry.

Until recently, traditional clipping services were the best way to stay on top of the news, far better than reading a number of newspapers each day. But these services have always been seriously flawed. They rely on "key-word" searches of a limited number of sources, producing a product so raw that it is of limited value to a busy executive.

The result: decision-makers throughout your company must wade through a river of full-text stories to find the smaller subset of information that has strategic or tactical importance. Just as bad, much of the news you need is completely missed.

Only BulletinNEWS solves the problem. That is partially due to our sophisticated in-house software, designed to gather and organize news long before it is available to our competitors. But the ultimate difference is that only BulletinNEWS uses expert human editors to do the previously unthinkable:

• analyze thousands of stories every night from newspapers, magazines, trade press, and national and local television;
• summarize information that is important to you;
• highlight reporting that is unique and valuable;
• eliminate that which is irrelevant or redundant; and
• deliver a single, concise briefing to you as early as 7:00 a.m.

The world's most powerful executive and his staff are clients, as are myriad governmental and private-sector organizations. If your executives rely on timely information to keep them competitive, you should consider the BulletinNEWS customized solution.

How Clipping Services Fall Short

Clipping services deliver a wealth of information from thousands of sources. But because they rely on computers and artificial intelligence, they leave the most important work undone. It's a surprisingly unsophisticated approach that leaves executives suffering from:

Overload. When your executives receive too much information, they either waste significant time wading through it all, or worse, ignore it altogether. That ignorance and resultant loss of competitive edge can be very costly when it's time to make important decisions.

Clipping services do little to solve this problem, and arguably make it worse. A newspaper article provided as part of a clipping service might include a piece of information valuable to the company only in its 17th paragraph, but each executive of this company is forced
to find this nugget by reading the whole story, much of which is valueless.

Compound this problem by assuming a company's daily news-clips package contains dozens or even hundreds of articles; a busy executive is soon overwhelmed with his or her morning reading. This results in the clips package being tossed into a briefcase for "later," and leaves your executives ignorant of the latest industry developments, including evolving competition.

Overlook. Valuable information is often overlooked by clipping services because a computer does not come close to finding all the information a companies executives need. BulletinNEWS editors analyze thousands of stories 24 hours a day, working hard all night long. And only human judgment can make the connections between stories that a search-word-based service will miss.

Redundancy. Closely related to information overload, redundancy is a major drawback with clipping services. If on a given day, 100 reporters file stories that have the same keywords (for example, "healthcare legislation"), clipping services will disgorge the full text of all 100 to the client to read. Since most of those stories will contain the same basic information, the temptation is to skim or ignore much of it. That can be a tremendous mistake because many of those stories may contain buried pieces of information that are not only unique, but critically important.

Irrelevancy. Computer-based services rob your time not just because information is redundant, but because it is completely off point or immaterial. Consider someone in the financial sector searching for news IRAs (Individual Retirement Accounts). What will that person get? Lot's of full-text articles that mention IRAs in passing, but which really aren't important. And lots of news about Ireland (Irish Republican Army) and anybody named "Ira."

The BulletinNEWS Solution

When the most powerful leaders in business and government began outsourcing their media monitoring to BulletinNEWS it was based on three conclusions confirmed via competitive bidding:

1. Traditional services produce a product so raw that top executives are forced to waste too much valuable time finding useful information;
2. It's absolutely necessary to significantly refine this product by using experienced analysts to edit and deliver a usable daily news briefing; and
3. It's cheaper and more efficient to outsource this function to BulletinNEWS than to do it in-house.
   

Over the past 12 years, BulletinNEWS has perfected a process to collect, categorize, analyze and condense news more quickly and precisely than any alternative. Our concise briefings are then delivered via the Internet, email and fax before your executives begin their workdays.

BulletinNEWS' customized briefings represent the most important information published each day by thousands of newspapers, magazines, trade press and national and local television outlets and thus provide you with a complete understanding of the day's news as it relates to your company.

Only BulletinNEWS can do this because only BulletinNEWS customized briefings utilize our:

Proprietary Software and a Proven Editorial System. BulletinNEWS has developed a highly-refined, next-generation news-aggregation system. With proprietary software especially designed to allow our expert editors to collect, segregate and edit thousands of relevant news reports, the system allows a customized briefing to be written and delivered before your executives can even pick up the morning newspaper, and long before clipping services post their unedited, full-text articles.

Professional Editors. We have perfected a system to train editors to use this complex system. Our editors - who are experts on the companies and industries they cover - analyze thousands of print and broadcast news stories every night and morning, summarize information that is important to you, highlight reporting that is unique and valuable, eliminate that which is irrelevant and redundant, and deliver only that which is of highest value to you.

Incredibly, these highly-trained editors can be reached 24/7, allowing our clients to customize their requirements at a moment's notice. Our clients say BulletinNEWS is an information consulting service, not just a publication.

Economies of Scale. Through existing contracts, BulletinNEWS is probably already finding and editing some of the news that you need. The resulting efficiencies mean that we can price our services such that they are less expensive than if we were providing our services to you in isolation.

Simply put, a customized briefing from BulletinNEWS gives you the exact news you need, exactly when you need it; far more quickly, easily and conveniently than any alternative. Further, our rates are less expensive than what it costs to run a less sophisticated operation within your company.