Corporate News Briefings

Your company will make better decisions if you give your executives an easier, faster, more reliable way to get all the latest information about your company, competitors and industry. Imagine the time your executives would waste if their staff simply spit out raw transactional data for them to wade through. There’s a good reason your financials are boiled down into short memos and spreadsheets. Bulletin News applies this simple concept to news and competitive intelligence.

Until recently, traditional clipping services were the best way to stay on top of the news, far better than reading a handful of newspapers each day. But these unrefined services produce a product so raw that it is of limited value to a busy executive. Decision-makers throughout your company must wade through a river of irrelevant and often redundant full-text stories in search of a smaller subset of information that has strategic or tactical importance. Just as bad, much of the news you need is completely missed.

Only Bulletin News solves the problem. That is partially due to our sophisticated in-house software, designed to gather and organize news long before it is available to our competitors. But the ultimate difference is that only Bulletin News uses expert human editors to do the previously unthinkable:

• locate and analyze thousands of stories every night from newspapers, magazines, trade press, and national and local television;
• summarize information that is important to you;
• highlight reporting that is unique and valuable;
• eliminate that which is irrelevant or redundant; and
• deliver a cogent, concise briefing to you as early as 7:00 a.m.

The White House, a majority of the Cabinet departments and agencies, and a growing number of Fortune 500 companies have contracted with Bulletin News to provide their senior executives with customized daily news briefing memos. If your executives also rely on timely information to keep them competitive, consider the Bulletin News customized solution.

The Bulletin News Solution

When the most powerful leaders in business and government began outsourcing their media monitoring to Bulletin News it was based on three conclusions confirmed via competitive bidding:

• Traditional services produce a product so raw that top executives are forced to waste too much valuable time finding useful information;
• It's absolutely necessary to significantly refine this product by using experienced analysts to write and deliver a usable daily news briefing; and
• It's cheaper and more efficient to outsource this function to Bulletin News than to do it in-house.

Over the past 19 years, Bulletin News has perfected a process to collect, categorize, analyze and condense news more quickly and precisely than any alternative. Our concise briefings are then delivered via the Internet, PDAs, email and even the Kindle 2 before your executives begin their workdays.

Bulletin News' customized briefings represent the most important information published each day by thousands of newspapers, magazines, trade press and national and local television outlets and thus provide you with a complete understanding of the day's news as it relates to your company.

Only Bulletin News can do this because only Bulletin News customized briefings utilize our:

Proprietary Software and a Proven Editorial System. Bulletin News has developed a highly-refined, next-generation news-aggregation system. With proprietary software especially designed to allow our expert editors to collect, segregate and edit thousands of relevant news reports, the system allows a customized briefing to be written and delivered before your executives can even pick up the morning newspaper.

Professional Editors. We have perfected a system to train editors to use this complex system. Our editors - who are experts on the industries they cover - analyze thousands of print and broadcast news stories every night and morning, summarize information that is important to you, highlight reporting that is unique and valuable, eliminate that which is irrelevant and redundant, and deliver only that which is of highest value to you. And each write-up includes a link back to the original source for further reading, thereby serving as a super intelligent search engine.

Incredibly, these highly-trained editors can be reached 24/7, allowing our clients to customize their requirements at a moment's notice. Our clients say Bulletin News is an information consulting service, not just a publication.

Economies of Scale. Through existing contracts, Bulletin News is probably already finding and analyzing some of the news that you need. The resulting efficiencies mean that we can price our services such that they are less expensive than if we were providing our services to you in isolation.

Simply put, a customized briefing from Bulletin News gives you the specific news you need, exactly when you need it, far more efficiently than any alternative. Further, our rates are less expensive than what it costs to run a less sophisticated operation within your company. Companies do not contract for our service as simply a means of collecting news articles and television broadcasts. They already have that ability in place. Instead, they turn to us to organize it, analyze it, put the reporting in context, and deliver an early-morning briefing that quickly brings their decision makers up to speed, while also providing links back to the original stories for further reading. We don’t provide a product; we provide a fully customized service.

For more information, contact us at CustomBriefings at BulletinNews.com or 703.483.6100.